|
NOTE:
The following privacy policy template is to be used as a guide, and you
will edit your own text to properly inform visitors about your unique situation.
This template is intended to help you cover the major items that should
be disclosed in a good general privacy policy. Remember to keep language
simple and clear. A brief introductory summary helps site visitors understand
you major principles quickly.
Introduction
COMPANY NAME respects each individual’s right to personal privacy.
We will collect and use information through our Web site only in the ways
disclosed in this statement. This statement applies solely to information
collected at COMPANY NAME’s Web site.
Part I. Information Collection
COMPANY NAME collects information through our Web site at several
points. We collect the following information about primary visitors:
[list types of personally identifiable information].
We may also collect [types of
personally identifiable information] which our users divulge about other
people, [such as referrals or gift purchases.] COMPANY NAME does not actively
market to children, and we never knowingly ask a child under 13 to divulge
personal information.
We collect the following
general data that is not personally identifiable information [list].
We collect demographic data in order to [explain reason].
We verify the accuracy of this
information by [explain verification procedure].
We collect this information
through [describe collection methods, such as registration forms, clickstream
tracking, automatic logging files, and so on. Describe what information
is collected through each method]. The information is collected [voluntarily
or involuntarily]. To receive our products and services, [type
of information] is mandatory because [explain reason]. Other information
we request is optional.
We [do or do not] employ cookies.
A cookie is a small text file that our Web server places on a user’s computer
hard drive to be a unique identifier. Cookies enable COMPANY NAME to track
usage patterns and deliver customized content to users. Our cookies
[do or do not] have an expiration date. Our cookies [do or do not] collect
personally identifiable information. [If so, list what and why.]
Banner advertising appearing
on our Web site may collect the following information: [list what and how
it is collected]. Third parties collect the following information
at our Web site [list types of information].
Part II. Information Usage.
The information collected by COMPANY NAME will be used for [list
all specific purposes]. Users who provide information will receive
[list products, services, email announcements or advertisements].
Registered users [will or will
not] receive additional announcements from us about products, services,
special deals, and a newsletter. Out of respect for the privacy of our users
we present the option to not receive these types of communications.
The information we collect [will
or will not] be used to create customer profiles based on browsing or purchasing
history. We [will or will not] supplement information collected at
our Web site with data from other sources [such as credit history to authorize
purchases].
We may share data with the following
third parties: [list, including shipping companies, credit card companies,
and so on]. These third parties will use the information as follows:
[list all specific purposes]. Users may [opt in or opt out] to have
their information shared with third parties.
We offer links to other
Web sites. Please note: When you click on links to other Web sites,
we encourage you to read their privacy policies. Their standards may
differ from ours.
Our Web site offers [chats,
forums or message boards]. Please be advised that information posted
in these venues becomes public knowledge.
If our policy on information
collection or uses changes, will advise you by [explain means of communications
and time frame].
Part III. Access to Information
COMPANY NAME maintains the accuracy of our information by [explain
procedure]. Users may access their own personal information and contact
us about inaccuracies they may find. [Explain how.] Users may
delete their information from our database by [explain procedure and time
frame].
Part IV. Problem Resolution
If problems arise, users may contact COMPANY NAME by [list methods].
We are committed to resolving disputes within [time frame].
Part V. Data Storage and
Security
COMPANY NAME protects user information with the following security measures:
[describe security protocols, secure servers, firewalls, SSL encryption
and other technology and procedures used to protect consumer privacy].
If you have any further questions
about privacy or security, please contact us by sending an email to:
info@yourname.com.
|
